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Towards improved employee retention: The importance of employer branding benefits

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 23 July 2019

Issue publication date: 24 July 2019




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Creating an employer brand that appeals to both current and prospective employees can help firms lower turnover rates and accordingly lessen their harmful effects. By concentrating on several critical dimensions, companies should be better placed to satisfy employee expectations and raise levels of job satisfaction and retention as a result.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "Towards improved employee retention: The importance of employer branding benefits", Human Resource Management International Digest, Vol. 27 No. 4, pp. 31-33.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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