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Enterprise social media at work: web-based solutions for employee engagement

Anshu Sharma (Department of Human Resource Management, Management Development Institute, Gurgaon, India)
Jyotsna Bhatnagar (Department of Human Resource Management, Management Development Institute, Gurgaon, India)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 10 October 2016

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3976

Abstract

Purpose

The paper aims to highlight the role of enterprise social media as an internal workplace tool for employee engagement purposes.

Design/methodology/approach

The paper provides a viewpoint on how social media can be used internally by organizations after considering both academic and practitioner literature in the respective field.

Findings

The paper posits that organizations should move beyond using social networking tools for recruitment and branding purposes and take a step further to use social media tools internally for employee engagement initiatives. It provides practical implications for managers to embrace social media as an engagement tool and to increase employees’ participation on such media.

Research limitations/implications

The paper provides implications for both researchers and practitioners for using social media as a strategic employee engagement initiative and devising appropriate social media and human resource strategies to do so.

Originality/value

The paper offers insights into how enterprise social media can be used as an internal communication tool for engaging employees in this technologically connected era.

Keywords

Citation

Sharma, A. and Bhatnagar, J. (2016), "Enterprise social media at work: web-based solutions for employee engagement", Human Resource Management International Digest, Vol. 24 No. 7, pp. 16-19. https://doi.org/10.1108/HRMID-04-2016-0055

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited