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Twenty-one success sutras for chief executives: How to lead during turbulent times

M.S. Rao (MSR Leadership Consultants, Hyderabad, India)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 9 March 2015



Provides chief executives with 21 tools for success in the turbulent global business environment.


Illustrates the main points with the examples of such successful international leaders as Jack Welch, Steve Jobs, A. G. Lafley, Lakshmi Niwas Mittal, Jeff Bezos, Herb Kelleher and Tony Hsieh.


Emphasizes the importance of valuing people, adapting to change, encouraging innovation and training for the future.

Practical implications

Demonstrates how to overcome leadership challenges, including those from the increasing scope and pace of change and the growing internationalism of business.

Social implications

Argues that successful chief executives are able to get the best out of their people and understand their customers, no matter what their background.


Helps leaders to overcome volatility, complexity and ambiguity and even turn them to their advantage.



Rao, M.S. (2015), "Twenty-one success sutras for chief executives: How to lead during turbulent times", Human Resource Management International Digest, Vol. 23 No. 2, pp. 34-37.



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