TY - JOUR AB - Purpose The purpose of this paper is to provide a short overview of current government policy and context to the development of higher and degree apprenticeships and the engagement of higher education (HE) providers in delivery to achieve the ambition of three million apprenticeship starts by 2020.Design/methodology/approach Opinion piece contextualising the UK Government’s approach to apprenticeship reforms and the role of HE and further education in the design and development and delivery of higher and degree apprenticeships.Findings The apprenticeship system is at a critical stage of development and HE providers need to embrace the opportunities and address the competitive challenges of apprenticeship delivery given the £2.5 billion per annum that will be raised by the apprenticeship levy and the threat to their existing and traditional HE provision.Originality/value Reflects the ambition and mission of the University Vocational Awards Council. VL - 6 IS - 4 SN - 2042-3896 DO - 10.1108/HESWBL-09-2016-0068 UR - https://doi.org/10.1108/HESWBL-09-2016-0068 AU - Crawford-Lee Mandy Samantha PY - 2016 Y1 - 2016/01/01 TI - Towards a sustainable apprenticeship system T2 - Higher Education, Skills and Work-Based Learning PB - Emerald Group Publishing Limited SP - 324 EP - 328 Y2 - 2024/04/20 ER -