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The role of social media engagement and emotional intelligence in successful employment

Olusoyi Richard Ashaye (Brunel University London, London, UK)
Ali B. Mahmoud (The Peter J. Tobin College of Business, St John's University, New York City, New York, USA) (London South Bank University, London, UK)
Afzal Sayed Munna (University of Sunderland, London, UK)
Nurhanisah Ali (Independent Researcher, London, UK)

Higher Education, Skills and Work-Based Learning

ISSN: 2042-3896

Article publication date: 16 January 2023

Issue publication date: 27 April 2023

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Abstract

Purpose

This paper focusses on demonstrating the role of social media engagement and considering emotional intelligence (hereafter EI) as a critical concept to successful employment, mainly when individuals fail to reach the desired employment despite “meeting” the role requirements.

Design/methodology/approach

The authors adopted a qualitative approach through semi-structured in-depth interviews of some randomly selected university students in the UK, young adults aged 19–32. The participants were selected based on different demographics to provide a broader and less biased representation of young adults in the UK.

Findings

This research suggests that recruitment organisations should introduce the latest requirements and trends of employers to ensure that the expectations of employers and potential candidates are aligned to improve the employment rate in young adults.

Originality/value

This research extends the literature regarding EI in social media engagement and successful employment. It also brings new perspectives on successful employment in young adults by demonstrating the role of social media engagement and EI traits leading to a conceptual framework exploring successful employment based on the role of social media engagement and EI.

Keywords

Acknowledgements

This research was granted ethics approval by Brunel University London.

Citation

Ashaye, O.R., Mahmoud, A.B., Munna, A.S. and Ali, N. (2023), "The role of social media engagement and emotional intelligence in successful employment", Higher Education, Skills and Work-Based Learning, Vol. 13 No. 2, pp. 315-337. https://doi.org/10.1108/HESWBL-07-2022-0158

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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