To read the full version of this content please select one of the options below:

Research on the evaluation of tourism development potential of tea intangible cultural heritage based on grey clustering

Xiaozhong Tang (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, Jiangsu, China) (Department of Industry and Finance, Huangshan Vocational and Technical College, Huangshan, China)
Naiming Xie (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, Jiangsu, China)

Grey Systems: Theory and Application

ISSN: 2043-9377

Article publication date: 17 June 2019

Issue publication date: 20 June 2019

Abstract

Purpose

The purpose of this paper is to construct a grey clustering evaluation model based on center-point mixed possibility function and to evaluate the tourism development potential of tea intangible cultural heritage. The research results provide a certain reference for the tourism development department and related researchers who are engaged in the tourism development of intangible cultural heritage.

Design/methodology/approach

The study uses literature research, questionnaire investigation, expert interviews and factor analysis to determine the evaluation index system of tourism development potential of tea intangible cultural heritage and applies analytic hierarchy process (AHP) to determine the weight of each criteria. Then, according to the grey clustering evaluation theory and two-stage decision model, a grey clustering evaluation model is constructed to assess the tourism development potential of tea intangible cultural heritage. Finally, a new model is employed to evaluate the tourism development potential of tea intangible cultural heritage in Huangshan city.

Findings

The results show that there is a big difference in the tourism development potential of different tea intangible cultural heritages in Huangshan City and it further illustrates the scientificity and rationality of the method proposed in this paper.

Practical implications

The model constructed in the paper can be effectively applied to the evaluation of tourism development potential of tea intangible cultural heritage scientifically and reasonably.

Originality/value

This manuscript not only constructs the evaluation index system of tourism development potential of tea intangible cultural heritage but also creatively applies the grey clustering theory to the evaluation of tourism development potential of tea intangible cultural heritage, which provides a new research idea for the evaluation of tourism development potential of tea intangible cultural heritage.

Keywords

Acknowledgements

This work was supported by Key Research Projects of Humanities and Social Sciences in Anhui Education Department under grant SK2016A0895, National Natural Science Foundation of China under Grant Nos 71671090 and 71871117, Joint research project of National Natural Science Foundation of China and Royal Society of UK under grant of 71811530338, the Fundamental Research Funds for the Central Universities under Grant No. NP2018466 and Qinglan Project for excellent youth or middle-aged academic leaders in Jiangsu Province, China.

Citation

Tang, X. and Xie, N. (2019), "Research on the evaluation of tourism development potential of tea intangible cultural heritage based on grey clustering", Grey Systems: Theory and Application, Vol. 9 No. 3, pp. 295-304. https://doi.org/10.1108/GS-12-2018-0065

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited