TY - JOUR AB - Purpose Professor Ruth Simpson has been a key contributor to the field of gender and organization studies (GOS) over the past 25 years. She has influenced debates on women in management, the gender of management education, masculinity and management and the “doing” of gender in organizational life. In this paper i review our joint work – informed by a poststructuralist feminist perspective – which considers the complex struggles around normativity in relation to management and entrepreneurship.Design/methodology/approach This review is based on a consideration of four pieces of work completed between 2005 and 2012, including (Simpson and Lewis, 2005, 2007) and (Lewis and Simpson, 2010, 2012).Findings Drawing on the concepts of voice and visibility, the research examines how the ability to exemplify the norm in relation to management and entrepreneurship must be constantly secured and how processes of inclusion and exclusion in relation to the norm are characterised by relentless agitation and turmoil.Originality/value We (Ruth and Patricia) developed the conceptual framework of the (In)visibility vortex as a means of connecting the individual to organizational processes, discourses and cultural norms VL - 32 IS - 7 SN - 1754-2413 DO - 10.1108/GM-05-2017-0057 UR - https://doi.org/10.1108/GM-05-2017-0057 AU - Lewis Patricia PY - 2017 Y1 - 2017/01/01 TI - Visibly different from the academic norm: An appreciation of the scholarship and friendship of Professor Ruth Simpson T2 - Gender in Management: An International Journal PB - Emerald Publishing Limited SP - 476 EP - 487 Y2 - 2024/04/25 ER -