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Venture performance factors in creative industries: a sample of female entrepreneurs

Naoum Mylonas (Department of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Eugenia Petridou (Department of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)

Gender in Management

ISSN: 1754-2413

Article publication date: 18 May 2018

Issue publication date: 24 July 2018




The purpose of this paper is to investigate whether predicting factors of conventional ventures’ performance are appropriate in interpreting the creative industries context. Moreover, this paper introduces a way to measure venture performance in creative industries.


A structured questionnaire was used to address this research objectives, based mainly on scales tested in previous studies. Data were collected from a sample of 371 female entrepreneurs of creative industries. A hierarchical linear regression analysis was conducted to examine the research hypotheses.


In congruence with the hypotheses, the findings demonstrated that venture performance in creative industries can be predicted by factors that affect conventional venture performance. Creative personality and professional network ties are regarded according to the empirical analysis presented in this paper as the factors with the highest impact.

Research limitations/implications

Data were pulled from female entrepreneurs in Greece, especially from the two biggest cities Athens and Thessaloniki. Consequently, it was precarious to fulfill the condition of generalizability. Additionally, a snowball sampling method was used, because of the absence of creative industries firms’ directory in Greece.


Based on authors’ knowledge and review, no prior study has examined predictors’ effect on creative industries venture performance.



This research has been co-financed by the European Union (European Social Fund – ESF) and Greek national funds through the Operational Programme “Education and Lifelong Learning” of the National Strategic Reference Framework (NSRF) – Research Funding Programme: Heracleitus II. Investing in knowledge society through the European Social Fund.


Mylonas, N. and Petridou, E. (2018), "Venture performance factors in creative industries: a sample of female entrepreneurs", Gender in Management, Vol. 33 No. 5, pp. 385-404.



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