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Antecedents and consequences of internet addiction among school and college students: evidence from India

Nidhya Balasubramanian (Department of Visual Communication, Loyola College, Chennai, India)
Satyanarayana Parayitam (Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth, Dartmouth, Massachusetts, USA)

Global Knowledge, Memory and Communication

ISSN: 2514-9342

Article publication date: 31 March 2022

Issue publication date: 20 November 2023

258

Abstract

Purpose

Internet addiction (IA) has become a global health problem. As the research on IA has progressed, this study aims to explore the antecedents and consequences of IA, particularly in the Indian context. A conceptual model was developed, and hypotheses were formulated based on the conceptual model and the hypotheses were tested.

Design/methodology/approach

This study investigated 752 schools and collected students from the southern part of India. First, psychometric properties of the survey instrument were tested, and hierarchical regression was used to test the hypotheses.

Findings

The results revealed that time spent on the internet every day is positively related to IA, internet experience in terms of years is positively related to IA, income and gender moderates the relationship between time spent every day on the internet and internet experience and IA and IA is positively related to time spent on networking, video streaming, short video apps, educational apps, chat apps, online shopping apps, money-involved apps, etc.

Practical implications

The outcomes of this study are essential for the school and college students and their parents. As IA has become chronic in the present-day digital world, it is necessary to take rectification measures to avoid facing the perils of IA. The conceptual model provides a simple framework of explaining how young students spend their time on the internet to become addicted gradually. Furthermore, this study highlights the importance of controlling the younger generation's behavior, particularly regarding internet use.

Originality/value

This study is unique and innovative to the extent that it explores the antecedents of IA and the moderating role of gender and income in the relationship between the time spent on the internet and the IA. To the best of the authors’ knowledge, developing a conceptual model is the first of its kind to study school and college students in India.

Keywords

Citation

Balasubramanian, N. and Parayitam, S. (2023), "Antecedents and consequences of internet addiction among school and college students: evidence from India", Global Knowledge, Memory and Communication, Vol. 72 No. 8/9, pp. 813-834. https://doi.org/10.1108/GKMC-12-2021-0211

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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