User perceptions of WeChat and WeChat pay in China

Abstract

Purpose

China has been one of these countries that followed glocalization with the establishment of Chinese social media platforms, which adopt global trends and software patterns. WeChat has been a success story that at first emerged as a social communication tool but has extended to include commercial dynamics as well. Hence, this study aims to understand WeChat user’s general perceptions of the WeChat platform as a general social platform and as a commercial business platform.

Design/methodology/approach

In this study, the sample (n = 400) was obtained from a specific group of people who have had experiences with different WeChat tools and their payment systems. Nonrandom purposive sampling was used by considering its higher probability of representativeness. The online survey that was given to participants through the WeChat groups included 14 questions, in which eight questions are for demographics and general WeChat use, and six questions are for WeChat payment. After descriptive statistical analysis, comparison-based tests were conducted and interpreted accordingly.

Findings

Overall, the study participants had a high frequency of using WeChat’s messaging and moments features. Moreover, users perceive WeChat and its payment tools as unsecured or not secure enough. However, that perception did not affect their intention to continue adopting the app. Hence, regardless of the unsecure perception, study participants still had high usage of WeChat pay.

Originality/value

This paper provides an example from China that is known as a high-tech country, and there are a very few studies on the WeChat app despite their high number of users and daily financial transactions.

Citation

Tinmaz, H. and Doan, V.P. (2023), "User perceptions of WeChat and WeChat pay in China", Global Knowledge, Memory and Communication, Vol. 72 No. 8/9, pp. 797-812. https://doi.org/10.1108/GKMC-12-2021-0195