Information seeking behavior of the poor: the study of parents’ school choice decisions

Abstract

Purpose

The purpose of this study is to investigate information seeking behavior of immigrants in disadvantaged communities in the state of CO, USA, using school choice decisions as a problematic situation. The study investigated the extent to which immigrant families in poor neighborhoods took advantage of school choice policies and the extent to which these decisions were mediated by information seeking activities.

Design/methodology/approach

Quantitative study using survey questionnaire was used. The study design used everyday life information seeking behavior (Savolainen, 1995) and information-poverty lived-experiences of poor people (Chatman and Pendelton, 1995) as a framework and theoretical lens, respectively. Parents of school-age children who met the criteria of “poor” based on the federal poverty guideline were recruited to participate in the study.

Findings

The study found that only 21 per cent (24 families out of 113) participated in school choice programs. Within the smaller group of parents that took advantage of school choice policy, 72 per cent gathered information before choosing a school, and of this group, about 80 per cent asked friends followed by school visit and a phone call to schools as information sources. Library use as sources of information was also selected by 61 per cent of the respondents. One important finding of this study is that although a majority of the families are aware of school choice policy, their level of participation is low and that is largely due to their economic and life circumstances.

Social implications

Access to quality education is widely investigated and multiple entities have a stake in it, including parents, policymakers, researchers and school districts. The social implications of this study are significant in that the mere presence and awareness of school choice policy did not translate into increased participation by parents from disadvantaged communities for whom the policy was designed to benefit. Consistent with findings in the extant literature, parents in low socio-economic status also value quality education for their children. To address the issue of low participation in school choice, cities need to work toward strengthening schools and library systems in poor neighborhoods instead of diverting resources away.

Originality/value

Based on two theoretical accounts – i.e. the information-poverty lived-experiences of poor people, or the outsiders, (Chatman, 1999, 1996), and theory of everyday life information seeking (Savolainen, 1995) – this study investigated how immigrants and disadvantaged communities seek, acquire and use information to navigate school choice policy in the city of Aurora, CO. The findings of this study are relevant for educators, policymakers, libraries, school districts, cities, counties and parents to determine the necessary policy measures that are required to increase school choice participation by immigrants and disadvantaged communities.

Citation

G. Assefa, S. and Stansbury, M. (2018), "Information seeking behavior of the poor: the study of parents’ school choice decisions", Global Knowledge, Memory and Communication, Vol. 67 No. 6/7, pp. 377-395. https://doi.org/10.1108/GKMC-12-2017-0111