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Analysis of COVID-19 Gov PK app user reviews to determine online privacy concerns of Pakistani citizens

Ussama Yaqub (Business School, Lahore University of Management Sciences, Lahore, Pakistan)
Tauqeer Saleem (Business School, Lahore University of Management Sciences, Lahore, Pakistan)
Salma Zaman (Business School, Lahore University of Management Sciences, Lahore, Pakistan)

Global Knowledge, Memory and Communication

ISSN: 2514-9342

Article publication date: 30 November 2022

49

Abstract

Purpose

The purpose of this paper is to explore the reaction of Pakistani citizens toward online privacy in the context of the Pakistan Government's COVID-19 app privacy breach.

Design/methodology/approach

The authors implemented supervised and unsupervised machine learning methods, that is, topic modeling and sentiment analysis on Google app store user review data.

Findings

There was no visible concern shown by the citizens toward the COVID-19 app privacy breach, even though it was well highlighted in the news. Other studies have also indicated that concern for online privacy remains low in developing countries, which aligns with the findings of this paper.

Originality/value

Globally COVID-19 apps have been a cause of concern in terms of public privacy. To the best of the authors’ knowledge, this paper is the first in the Pakistani context to show the impact of a well-document privacy breach of a government COVID-19 app.

Keywords

Citation

Yaqub, U., Saleem, T. and Zaman, S. (2022), "Analysis of COVID-19 Gov PK app user reviews to determine online privacy concerns of Pakistani citizens", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-10-2022-0230

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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