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Understanding the motivational values for the usage of specific online news media and users’ perception of information credibility

Tunde Simeon Amosun (Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China)
Chu Jianxun (Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China)
Olayemi Hafeez Rufai (Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China)
Muhideen Sayibu (Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China)
Riffat Shahani (Department of Sci-Tech Communication and Policy, University of Science and Technology of China, Hefei, China)
Muhimpundu Nadege (Department of Public Administration, University of Science and Technology of China, Hefei, China)
Tolulope B. Olaiya (Department of Public Administration, University of Science and Technology of China, Hefei, China)

Global Knowledge, Memory and Communication

ISSN: 2514-9342

Article publication date: 2 December 2021

Issue publication date: 10 January 2023

231

Abstract

Purpose

The purpose of this study is to investigate the utilitarian value (UV), hedonic value (HV) and social value (SV) that make people use a certain type of online media website and how the usage of specific online media website impact the way people perceive online information credibility (OIC). A research model was also proposed to explain the essence of this study.

Design/methodology/approach

This study adopted the survey research methodology to empirically test the research model with 873 research participants from the University of Science and Technology of China and Anhui Medical University.

Findings

Results from structural equation modeling showed that UV and HV have a significant positive impact on the usage of print news media website (PNMW), usage of broadcast news media website (BNMW) and usage of social networking website (SNW). The SV was also found to have a significant positive impact on the usage of SNWs. The result also indicated that the usage of the PNMW and the usage of the BNMW by online users have a significantly positive impact on high rating of OIC. However, the result showed that the usage of SNW does not have a significant positive impact on the high rating of OIC.

Originality/value

Findings in this study provided substantial contributions toward the advancement of the uses and gratification theoretical framework by unraveling how certain motivational values can influence online media users’ preferences for specific online media websites, as well as showing how specific online media websites affect online users’ perception of OIC.

Keywords

Citation

Amosun, T.S., Jianxun, C., Rufai, O.H., Sayibu, M., Shahani, R., Nadege, M. and Olaiya, T.B. (2023), "Understanding the motivational values for the usage of specific online news media and users’ perception of information credibility", Global Knowledge, Memory and Communication, Vol. 72 No. 1/2, pp. 179-195. https://doi.org/10.1108/GKMC-02-2021-0022

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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