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Diversity management in tourism and hospitality: an exploratory study

Ruchika Malik (Symbiosis Institute of Management Studies, Pune, India)
Tanavi Madappa (Symbiosis Institute of Management Studies, Pune, India)
Jaya Chitranshi (Symbiosis Institute of Management Studies, Pune, India)


ISSN: 1463-6689

Article publication date: 12 June 2017




The hospitality and tourism industry has seen an increase in organizations operating internationally, bringing people from diverse cultural backgrounds together. The authors aim to help clarify that with a lack of awareness and understanding about diversity, many problems arise in terms of effective intercultural communication between managers and employees and employees and the customers. This paper helps in answering the questions related to the importance of cross cultural management, the intercultural issues faced by an organization, the best practices for diversity management and the future of cultural diversity.


The authors have carried out a review-based research of 60 papers relevant to the topic. The study has been restricted to secondary data consisting of research in the area of managing cultural diversity.


The researchers have concluded that there are different dimensions of cultural diversity and thus policies and programs to manage it have to be carefully implemented and integrated. Also, managers need to identify the current gaps in the organization in terms of diversity management to take the necessary steps for building a harmonious relationship between expatriates and the local employees.


The study addresses the complex nature of cultural diversity and the management issues of multiculturalism within the hospitality and tourism industry. The authors have made an effort to identify the best practices and programs for managing a diverse workforce which may also improve engagement and retention levels through radical inclusion of employees.



Malik, R., Madappa, T. and Chitranshi, J. (2017), "Diversity management in tourism and hospitality: an exploratory study", Foresight, Vol. 19 No. 3, pp. 323-336.



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