TY  - JOUR
AB  - Purpose– The objective of this study is to provide a support tool for managers to identify future business opportunities.Design/methodology/approach– The proposed model consists of eight-steps. For the first step the authors propose two studies: trends analysis and change drivers' identification; these help to identify the most relevant trends in areas that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information, the authors can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed.Findings– Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of business opportunities projects fully defined and ready to be planned with a roadmap.Originality/value– The proposed model allows the managers to consistently organize their development processes targeted to real business opportunities.
VL  - 15
IS  - 6
SN  - 1463-6689
DO  - 10.1108/FS-10-2012-0076
UR  - https://doi.org/10.1108/FS-10-2012-0076
AU  - Güemes Castorena David
AU  - Romero Rivera Geovanny
AU  - Villarreal González Amado
ED  - Tugrul Daim
PY  - 2013
Y1  - 2013/01/01
TI  - Technological foresight model for the identification of business opportunities (TEFMIBO)
T2  - Foresight
PB  - Emerald Group Publishing Limited
SP  - 492
EP  - 516
Y2  - 2024/04/25
ER  -