Strategic planning and organizational flexibility in turbulent environments

Riccardo Vecchiato (Senior Lecturer, Department of Strategy, Marketing & Innovation, Kingston Business School, Kingston upon Thames, UK)

Foresight

ISSN: 1463-6689

Publication date: 8 June 2015

Abstract

Purpose

The main purpose of this paper is to address a key issue in literature on management and foresight: the author explores how firms might cope with the increased turbulence of the business environment.

Design/methodology/approach

This paper is based on a multiple case study of major firms of the energy and the mobile communication industries.

Findings

The focus is on strategic foresight and organizational flexibility: the author introduces the concept of “boundary uncertainty” and investigates its managerial implications.

Originality/value

The main contribution of this paper is to expand our understanding of environmental uncertainty and to reinvigorate the study of strategic decision making in turbulent industries. The author provides descriptive data on the foresight approaches that some of the world’s largest and most influential companies used throughout the 2000s for remaining aligned with their fast-paced environments, and thus informs the debate between the “planning” and the “learning” schools of strategic management.

Keywords

Citation

Vecchiato, R. (2015), "Strategic planning and organizational flexibility in turbulent environments", Foresight, Vol. 17 No. 3, pp. 257-273. https://doi.org/10.1108/FS-05-2014-0032

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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