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Cognitive mapping: a tool to support strategic management

David Tyler (Senior Lecturer in the Department of clothing Design and Technology at Manchester Metropolitan University, UK)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 December 2001

1414

Abstract

Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly, knitwear assembly, knitted fabric manufacture, spinning and carding. Considers the use of cognitive mapping to give support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build.

Keywords

Citation

Tyler, D. (2001), "Cognitive mapping: a tool to support strategic management", Journal of Fashion Marketing and Management, Vol. 5 No. 4, pp. 353-357. https://doi.org/10.1108/EUM0000000007296

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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