This paper commences with a discussion of the findings of research carried out for a PhD into motivators and demotivators linked to information‐seeking behaviour. Library and librarian image was discovered to be both a motivator and a demotivator in the choice of whether or not to use the library or certain information sources. The paper then moves into discussions of our attempts to develop a practical instrument suitable for the evaluation of library and librarian image formation.
Mills, J. and Bannister, M. (2001), "Library and librarian image as motivators and demotivators influencing academic staff use of university libraries", Performance Measurement and Metrics, Vol. 2 No. 3, pp. 159-171. https://doi.org/10.1108/EUM0000000007211
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