Knowledge is critical for organisational effectiveness and competitive advantage. Knowing that you know, knowing what you know, and knowing that you do not know, are critical aspects of knowledge management. Increasing emphasis is placed on the need to identify and use tacit knowledge, as well as explicit knowledge. This discussion examines the unique role of narrative (in the form of storytelling) in eliciting tacit knowledge (including tacit meta‐knowledge) in the sensemaking of organisations.
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