TY  - JOUR
AB  - There is a general dearth of trustworthy information on who is using the web and how they use it. Such information is of vital concern to web managers and their advertisers yet the systems for delivering such data, where in place, generally cannot supply accurate enough data. Nor have web managers the expertise or time to evaluate the enormous amounts of information that are generated by web sites. The article, based on the experience of evaluating The Times web server access logs, describes the methodological problems that lie at the heart of web log analysis, evaluates a range of use measures (visits, page impressions, hits) and provides some advice on what analyses are worth conducting.
VL  - 51
IS  - 5
SN  - 0001-253X
DO  - 10.1108/EUM0000000006973
UR  - https://doi.org/10.1108/EUM0000000006973
AU  - Nicholas David
AU  - Huntington Paul
AU  - Williams Peter
AU  - Lievesley Nat
AU  - Dobrowolski Tom
AU  - Withey Richard
PY  - 1999
Y1  - 1999/01/01
TI  - Developing and testing methods to determine the use of web sites: case study newspapers
T2  - Aslib Proceedings
PB  - MCB UP Ltd
SP  - 144
EP  - 154
Y2  - 2024/04/26
ER  -