Discusses event pacing (companies reacting to various changes) and time pacing (creating new products/services, etc.) and looks at their differences in detail. Identifies three areas in particular where transition management is crucial. Employs two insets, one on specification trade‐offs, the other strategic choices. Believes time pacing helps companies to tread the fine line between over‐and under‐reacting. Concludes time pacing many not be every businesses’ answer — but it cannot be ignored.
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