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Change that can kill off great, well‐run companies

The Antidote

ISSN: 1363-8483

Article publication date: 1 December 2000


Profiles two types of technological change — sustaining and disruptive. Employs an inset of definitions explaining technology, innovation, sustaining technologies and disruptive technologies. States a lack of understanding about the strategic difference between sustaining and disruptive technologies can result in a crucial failure. Further insets shows Hewlett‐Packard’s laser jet and ink‐jet printers as a prime example of how to cope with disruptive technology, even if it threatens suicide for its original business division. Sums up firms are rarely in a position to have the correct organizational, managerial or cultural response to enable them to cope successfully with changes generated by disruptive technologies.



Kippenberger, T. (2000), "Change that can kill off great, well‐run companies", The Antidote, Vol. 5 No. 7, pp. 12-16.




Copyright © 2000, MCB UP Limited