Uses 18 companies as signposts for visionary leaders in this study and lists them in an inset along with comparison companies. Believes that by investigating companies over their life‐spans to date, and comparing them with their leading competitors to form fundamental principles, applicable over long time spans and various industries gives an overall, wider picture. Uses a Figure to emphasize conceptual framework. Contends that preserving the core ideology is an underlying need. Concludes that complacency has to be obliterated to stimulate change and improvement.
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