TY - JOUR AB - Fifty managers from five highly innovative medium‐sized enterprises were interviewed in depth about their experience of innovation. In order to deepen and enrich our understanding of these experiences, respondents were asked to reconstruct their insights in narrative form. Following a careful analysis of the transcripts, it was found that three interlocking themes recurred in each of the cases. First, each of the firms had creatively configured their customer relationships in order to secure long‐term resourcing in both financial and knowledge terms. Secondly, they saw innovation as part of their long‐term organisational evolution. Thirdly, they gave priority to human resource development issues, and they viewed this stance as necessary in order to underpin the other two elements. VL - 7 IS - 4 SN - 1462-6004 DO - 10.1108/EUM0000000006848 UR - https://doi.org/10.1108/EUM0000000006848 AU - Barnett Elizabeth AU - Storey John PY - 2000 Y1 - 2000/01/01 TI - Managers’ accounts of innovation processes in small and medium‐sized enterprises T2 - Journal of Small Business and Enterprise Development PB - MCB UP Ltd SP - 315 EP - 324 Y2 - 2024/04/25 ER -