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Marketing in supported employment enterprises – Part II: The national survey results

Mike Simpson (Lecturer in Business Studies at Sheffield University Management School)
Joanne Padmore (Lecturer in Business Studies at Sheffield University Management School)
Nick Taylor (Senior Lecturer in Marketing at Sheffield Business School)

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Article publication date: 1 December 2001

468

Abstract

Supported Employment Enterprises (SEEs) are a unique sector of small and medium‐sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises trading with other businesses. Many of these SEEs are not profitable and work under severe financial and operational constraints despite help from local authorities and the Supported Employment Procurement and Consultancy Service (SEPACS). This paper examines the effectiveness of the marketing strategies, plans and tactics of SEEs. The methodology used a national survey questionnaire sent to 96 SEEs listed in a directory of products and services produced by the Employment Service. The response rate was 45 per cent. The results showed that there is a general weakness of marketing strategies and plans in these organisations and highlighted the dysfunctional impact of local authority policies and practices. Marketing mix techniques were generally well understood by most SEEs managers.

Keywords

Citation

Simpson, M., Padmore, J. and Taylor, N. (2001), "Marketing in supported employment enterprises – Part II: The national survey results", Journal of Small Business and Enterprise Development, Vol. 8 No. 4, pp. 301-309. https://doi.org/10.1108/EUM0000000006827

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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