Identifies eight globalization drivers: common customer needs; global customers; global channels; global economies of scale; favourable logistics; information technology; government regulations; and transferable competitive advantage. Believes services can be divided into three categories: people‐processing services; possession‐processing services; and information‐based services. Looks at supplementary services and aspects of global strategy. Tabulates that people‐processing services find it most difficult to adopt uniform pricing but can make best use of common branding. Concludes there is likely to be increasing pressure for global pricing — but that will bring plenty of headaches.
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