Looks at the future for new technology, stating mobile phones, for the second Xmas in a row, were the most popular gift and that Web addresses and e‐commerce operators bit into the sales of traditional retailers. Looks at the role of the Internet in e‐commerce evolution and also at m‐commerce (mobile), plus i‐commerce (digital TV). Concludes companies cannot escape from the technology of the multi‐channel world, but retailers or any supplier must develop capability of selling in every environment.
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