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Infomediaries

The Antidote

ISSN: 1363-8483

Article publication date: 1 February 2000

Abstract

Argues, as a result of the convergence of commerce, technology, and consumer frustration, these new infomediary businesses could help customers capture, manage and maximize information assets value. States infomediaries can act as their client's agents, representing their interests and guarding their privacy. Looks at market characteristics and examples of potential markets, which are: essentials; and consumption and lifestyle markets. Summarizes that greatest success for potential infomediaries may come from alliances between traditional and Internet companies — thereby having the best of both areas.

Keywords

Citation

Kippenberger, T. (2000), "Infomediaries", The Antidote, Vol. 5 No. 1, pp. 30-31. https://doi.org/10.1108/EUM0000000006740

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited