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Becoming an e‐business

The Antidote

ISSN: 1363-8483

Article publication date: 1 February 2000


Advances that by 2010, two billion people will be online and that this many potential customers will force businesses operations to change in a big way — as customer loyalty will be paramount. Highlights six common traps to trip up even successful online businesses: misunderstanding the medium; trying too hard to please everyone; when technology rules supreme; when marketing takes the reins; the introverted Website; and believing you know best. Uses Figures and highlighted boxes to add emphasis to the article. Sums up that the period from 2000 to 2005 will see an exponential shift, wiping out most of today's business processes.



Kippenberger, T. (2000), "Becoming an e‐business", The Antidote, Vol. 5 No. 1, pp. 26-29.




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