The phenomenon of virtual communities

Abstract

Points out that there are five main characteristics of the virtual community business model: distinctive focus; capacity to integrate content and communications; emphasis on number‐generated content; access to competing publishers and suppliers; and commercial orientation. Depicts three Figures to aid in the description of the pertinent points within. Concludes virtual communities have the potential to overturn many traditional business assumptions.

Citation

Kippenberger, T. (2000), "The phenomenon of virtual communities", The Antidote, Vol. 5 No. 1, pp. 22-25. https://doi.org/10.1108/EUM0000000006738