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Welcome to a virtual world

The Antidote

ISSN: 1363-8483

Article publication date: 1 February 2000


Forecasts that virtual assets — knowledge and information — will transform the way business is undertaken, requiring the business success rulebook to be rewritten. Posits that both the ‘virtual economy’ and the ‘virtual company’ are fast becoming a reality, stimulated by technological changes. Recounts that there are four ways of the information revolution affecting many different business functions: research and development; manufacturing; distribution; and marketing. Concludes the information revolution helps to provide a timely reminder that the changes taking place in business go far beyond just a discovery of new retailing ways.



Kippenberger, T. (2000), "Welcome to a virtual world", The Antidote, Vol. 5 No. 1, pp. 6-9.




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