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Putting the customer first

The Antidote

ISSN: 1363-8483

Article publication date: 1 December 1999

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11229

Abstract

States electronic business changes traditional relationships between seller and buyer, shifting markers for competitive advantage. Posits, in e‐business, if the only thing left is how buyer and seller interact then what matters is managing the customer relationship. Uses 3 Figures for explanatory emphasis. Concludes the Internet allows e‐business to bridge the gap between the richness of information and the amount of information and firms need to decide how to organize their channels to market.

Keywords

Citation

Kippenberger, T. (1999), "Putting the customer first", The Antidote, Vol. 4 No. 5, pp. 26-29. https://doi.org/10.1108/EUM0000000006722

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited