The shifting economy

Abstract

Determines that three forces fuel each other, combining to wreak havoc in economies, businesses and people's lives and these are: speed; intangibles; and connectivity. Posits the only constant is what economies do — use resources to fulfil desires. Believes strategy is all about determining your own company's relationship to its environment and the market decides what is best for you.

Citation

Kippenberger, T. (1999), "The shifting economy", The Antidote, Vol. 4 No. 5, pp. 16-17. https://doi.org/10.1108/EUM0000000006718