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The shifting economy

The Antidote

ISSN: 1363-8483

Article publication date: 1 December 1999

Abstract

Determines that three forces fuel each other, combining to wreak havoc in economies, businesses and people's lives and these are: speed; intangibles; and connectivity. Posits the only constant is what economies do — use resources to fulfil desires. Believes strategy is all about determining your own company's relationship to its environment and the market decides what is best for you.

Keywords

Citation

Kippenberger, T. (1999), "The shifting economy", The Antidote, Vol. 4 No. 5, pp. 16-17. https://doi.org/10.1108/EUM0000000006718

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited