Talking about scenarios

Abstract

Weighs up the word scenario and its use in modern business. Emphasizes that scenario methodologies come into three categories, which are: intuitive logic; trend‐impact analysis; and cross‐impact analysis. States scenarios used in exercise situations depend on the intended use, and budget and that, even so, it is worth persevering to reach best outcomes.

Citation

Kippenberger, T. (1999), "Talking about scenarios", The Antidote, Vol. 4 No. 4, pp. 7-8. https://doi.org/10.1108/EUM0000000006704