Activists: sizing up the problem

Abstract

Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue.

Citation

Kippenberger, T. (1999), "Activists: sizing up the problem", The Antidote, Vol. 4 No. 3, pp. 32-35. https://doi.org/10.1108/EUM0000000006699