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Activists: sizing up the problem

The Antidote

ISSN: 1363-8483

Article publication date: 1 August 1999

Abstract

Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue.

Keywords

Citation

Kippenberger, T. (1999), "Activists: sizing up the problem", The Antidote, Vol. 4 No. 3, pp. 32-35. https://doi.org/10.1108/EUM0000000006699

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited