Marketing and selling/Business partners

Abstract

Combines a short piece on marketing and sales with an even shorter piece about suppliers and customers ‐ both including separate checklists ‐ with regard to Y2K problems. States marketing and sales professionals have to recognize other changes to the customer environment and that Y2K has spurred remarkable collaboration. Posits that trust and confidence are paramount and alert marketing and sales operations are necessary to enable compliancy.

Citation

Kippenberger, T. (1999), "Marketing and selling/Business partners", The Antidote, Vol. 4 No. 2, pp. 60-60. https://doi.org/10.1108/EUM0000000006664