Strategy: where to from here?

Abstract

Predicts that the next 12‐18 months will not be ‘business‐as‐usual’ as the Y2K deadline approaches and passes. Suggests there are three basic options in the run up to the change of date: first, ignore a short‐term problem leaving existing corporate plans; second, view Y2K, and its wider ramifications; and, finally, to recognize Y2K as a real danger, to address the challenge positively accepting opportunities and recognizing the threats. Concludes whatever the level of disruption that actually occurs, there will not be uniform Y2K effects.

Citation

Kippenberger, T. (1999), "Strategy: where to from here?", The Antidote, Vol. 4 No. 2, pp. 63-63. https://doi.org/10.1108/EUM0000000006656