TY  - JOUR
AB  - Believes there are five possible definitions of strategy: a plan; a play; a position; a perspective; and a pattern. Suggests these can all be compatible. Chronicles the real test for managers of strategy is if they can keep the organization on a stable course but also be capable of making changes as events unfold ‐ much depends on timing and context.
VL  - 3
IS  - 6
SN  - 1363-8483
DO  - 10.1108/EUM0000000006626
UR  - https://doi.org/10.1108/EUM0000000006626
AU  - Kippenberger T
PY  - 1998
Y1  - 1998/01/01
TI  - The fine art of crafting strategy
T2  - The Antidote
PB  - MCB UP Ltd
SP  - 28
EP  - 29
Y2  - 2024/04/20
ER  -