A different approach to change in Spain: the case of Alcatel Standard Eléctrica SA (ASESA)
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Abstract
Spotlights Alcatel Eléctrica SA (ASESA), the Spanish subsidiary of Alcatel NV, a world leader in telecommunications equipment. Looks in depth at ASEA's beginnings and how it has progressed to the present day with various change plans ‐ some successful and some not ‐ the stakeholder plan being the highlighted one. Concludes, as with all examples of change, each is context specific.
Keywords
Citation
Kippenberger, T. (1998), "A different approach to change in Spain: the case of Alcatel Standard Eléctrica SA (ASESA)", The Antidote, Vol. 3 No. 4, pp. 37-40. https://doi.org/10.1108/EUM0000000006622
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited