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Applying game theory to strategic moves

The Antidote

ISSN: 1363-8483

Article publication date: 1 November 1998

15212

Abstract

Contends that to be a success businesses need both to create and capture value — but the processes for doing each are fundamentally different. Argues that business should be seen as a game and games have players, proposing a framework that helps strategists to broaden their thinking by identifying players and relationships. Contends the crux of the issue is that business is co‐operation when it comes to creating a pie and competition when it comes to dividing it up.

Keywords

Citation

Kippenberger, T. (1998), "Applying game theory to strategic moves", The Antidote, Vol. 3 No. 7, pp. 23-26. https://doi.org/10.1108/EUM0000000006593

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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