Strategy: where to from here?

Abstract

States the big problem with strategy is the fragmentation — leading to many differing schools of thought, which leads to confusion, if not disaffection for managers. Posits that there has been little cross‐fertilization between the fields of strategy and economics except the model proposed by Michael Porter in the 1970s/1980s. Argues competitive strategy is the search for favourable competitive positions in an industry because that is where, fundamentally, competition occurs.

Citation

Kippenberger, T. (1998), "Strategy: where to from here?", The Antidote, Vol. 3 No. 7, pp. 4-5. https://doi.org/10.1108/EUM0000000006588