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Falling back on your own resources

The Antidote

ISSN: 1363-8483

Article publication date: 1 September 1998


Points out that managers in the real world study and analyse, strategy, because they want to know what to do, but more than that, they need to know how to decide what to do. Describes the rationalist approach as an essentially prescriptive one and maintains that although the criticisms of the rationalist approach have been well aired, it remains the most prevalent method of formulating strategy today. Believes that a successful strategy is established by a company through ‘understanding its own capabilities, and relating them to the business environment they face’.



Kippenberger, T. (1998), "Falling back on your own resources", The Antidote, Vol. 3 No. 6, pp. 36-38.




Copyright © 1998, MCB UP Limited