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The classic strategy mode

The Antidote

ISSN: 1363-8483

Article publication date: 1 September 1998

Abstract

Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions.

Keywords

Citation

Kippenberger, T. (1998), "The classic strategy mode", The Antidote, Vol. 3 No. 6, pp. 18-19. https://doi.org/10.1108/EUM0000000006584

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited