To read the full version of this content please select one of the options below:

Planning ahead in more turbulent times

The Antidote

ISSN: 1363-8483

Article publication date: 1 September 1998

Abstract

Addresses problems facing an organization in terms of the decisions it must take and identifies four standard types: decisions regarding strategy, policy, programmes and standard operating procedures. Suggests strategic decisions are different, however, because they need to be applied to new contingencies and are, therefore, freshly made each time. Includes a highly descriptive Figure for added emphasis ‐ which is easy to follow ‐ entitled the ‘Ansoff matrix’.

Keywords

Citation

Kippenberger, T. (1998), "Planning ahead in more turbulent times", The Antidote, Vol. 3 No. 6, pp. 17-17. https://doi.org/10.1108/EUM0000000006583

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited