TY  - JOUR
AB  - Spotlights US telecommunications firm MCI and how it tries to retain its most valuable customers, in spite of severe rivalry from its US competitors Sprint and AT&T, which involved targeting customer prospects with cheques for $75 or more to switch supplier. Details how MCI used a slightly different tack to improve retention, involving delaying the joining reward by some months — ‘customer first’.
VL  - 3
IS  - 5
SN  - 1363-8483
DO  - 10.1108/EUM0000000006577
UR  - https://doi.org/10.1108/EUM0000000006577
AU  - Gould B
PY  - 1998
Y1  - 1998/01/01
TI  - The rise, fall and return or customer retention at MCI
T2  - The Antidote
PB  - MCB UP Ltd
SP  - 40
EP  - 40
Y2  - 2024/04/26
ER  -