Spotlights US telecommunications firm MCI and how it tries to retain its most valuable customers, in spite of severe rivalry from its US competitors Sprint and AT&T, which involved targeting customer prospects with cheques for $75 or more to switch supplier. Details how MCI used a slightly different tack to improve retention, involving delaying the joining reward by some months — ‘customer first’.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1998, MCB UP Limited