Systematic product innovation

Abstract

Presents a comprehensive approach for companies that want to bring a continuous stream of successful new products to market. Strongly advocates a culture in which the selection criteria for new innovation opportunities are widely promulgated and acted on. Highlights the importance of spreading the innovation criteria right through the business.

Citation

Gould, B. and King, N. (1998), "Systematic product innovation", The Antidote, Vol. 3 No. 5, pp. 33-35. https://doi.org/10.1108/EUM0000000006573