Gateways to customer value

Abstract

Suggests a helpful improvement for many organizations is to get them thinking in terms of the whole services that their customers receive from the company's offering rather than in terms of the product itself. Uses Figures for explanatory emphasis and a highlighted box for key points; also highlights Rank Xerox, DuPont, and Zurich Insurance in three separate boxes. Urges companies to forge strong relationships with their customers in quick time.

Citation

Kippenberger, T. (1998), "Gateways to customer value", The Antidote, Vol. 3 No. 5, pp. 16-19. https://doi.org/10.1108/EUM0000000006566